Shopping also connects us with our community members. Casual conversations and run-ins with acquaintances often occur at the mall, in the dressing room, over lunch or coffee. The other day, I bought a bottle of Cuevo Gold tequila at the liquior store near my house. Necessary? Probably not. My friend, Allison, requested it for margaritas at our Supper Club tonight. The man at the register said, "If we were dating, this is what you'd be drinking...." as he held out a sample bottle of Hornitos tequila.
I looked at his long white hair and smiled. "Really? It's that good, huh?" I replied. "If you don't like it, bring it back here and I'll finish it off for you." "It's a deal!" That small purchase filled my day with a funny story and a feeling of connection to my neighborhood. But even that man defined his identity with a specific brand or product. What's good enough? High class enough to represent me and my tastes? We often tie our worth to the worth of the products we consume. He may not have much, but he'll be drinking the best tequila tonight! He'll make sure all of his loved ones experience that luxury, too. I'll probably see that old guy again before my next party or beloved bottle of Baileys. Oftentimes, to refuse to buy is to refuse to connect.